External Job Title RETAIL DEVELOPMENT MANAGER (RDM)
AutoReqId 40645BR
Function Sales
Type of Job Full Time – Exempt
Country Nigeria
External Job Description
Job Title: RETAIL DEVELOPMENT MANAGER (RDM)
Level: L6 (MS1)
Reports To: AREA SALES MANAGER
Context/Scope:
A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.
The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria. Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).
Purpose of Role
Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory
Key Accountabilities
· Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage
· Ensures effective customer/consumer relationship management and business development in trade
· Gain important consumer and trade insights and share with relevant internal teams
· Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed
· Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)
· Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory
Qualifications and Experience Required
· Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing
· Understanding of the total alcoholics drinks market
· Brilliant persuasive selling skills
· Good communication skills –written and verbal
· High degree of integrity
· Good interpersonal skills
· Geographically mobile – must be ready and willing to work in any location in the country
· Experienced driver with valid license
· Good computer appreciation skills
· Entrepreneurial mind-set and good business acumen
Barriers to Success in Role
· Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
· Unwillingness to flex schedule to align with business hours of retailers and distributors.
· Low level of drive or personal leadership
Working options
· Based in a defined geographical area.
· 100 % Field Based
· Some travel to Divisional Office essential.
· Willing to work weekends and late nights
Job Categories: Manager Jobs in Nigeria and Sales and Marketing Jobs. Job Types: Full-Time.
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