Marketing Manager at DealDey

Reports to: ED/ CEO
Function: Sales & Marketing
Sub Function: N/A
Location: Lagos

Purpose Statement:

This role would ensure a marketing direction for the, growth of the DealDey brand, responsible for formulation and execution of marketing strategies necessary to drive improved brand perception, conversion rates and online revenue as well as achieving online customer acquisition numbers.

Key Accountabilities:

Responsible for meeting or exceeding online revenue targets and developing plans to make up for any shortfalls in revenuePossess clear understanding and point of view on the entire shopping experience and develop action plan to improve customer experienceIdentify and document website enhancements with an understanding for the complexities and opportunities related to direct mail marketing expenseExpand the DealDey brand frontiers across Nigeria and West AfricaInvestigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing effortsManage online customer acquisition and retention programs including SEM, SEO, email, affiliate, and social marketingPlan, organize and produce all e-mail campaigns, homepages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the websiteUse Google Analytics and other business tracking tools to make strategic and tactical recommendationsBenchmark, measure and analyze results of online marketing initiatives such as e-mail campaigns, promotions, SEO marketing, affiliate program and future online marketing initiatives

Knowledge, Skills and Experience:

This position requires a graduate with University Degree or its equivalent with a minimum of 5years working experience in Sales & Marketing or a similar position. An MBA would give added advantage. Candidate must possess excellent negotiation and communication skills (Written & Oral), Integrity, Ability to plan, schedule and coordinate effectively are very essential.

The following skills are essential:

Analytical abilityCreative imagination and problem solvingMust be Computer Literate

Method of Application:

Interested candidates whose experience and competencies match the job profile should send their CV as an email attachment with the subject “Marketing Manager - DD/MAR/MM/0214” to to jobs@dealdey.com

Please note that only shortlisted candidates would be contacted.

Validity: 30th April, 2014