Job description
Drive increased market expansion and penetration by creating a roadmap and strategy for a customer acquisition, in line with overall business and marketing strategy:
Leverage market research to get insights into consumer behavior and preferences and drive future programs and promotions
Track usage pattern to devise customer acquisition strategies
Keep track of customer life-cycle to drive ARPU growth
Develop products to acquire customer base:
Launch Mass segmented products to acquire revenue earning customers
Develop new products and initiatives for trade in line with benchmarking and transfer of Best Practices across Zones
Analyze the daily, weekly and monthly reports, Zone wise and at pan Nigeria level to understand the trend of customer demands and acceptability inclination
Develop and enhance customer engagement in Airtel Nigeria:
Create clarity on plans and products to ensure consumer’s understanding of products and services
Contribute towards improvement of brand impact and positioning to ensure consumer engagement and uniform brand experience across consumer touch points.
Developing, Managing and Nurturing PARTNERS – Locally in conjunction with the Devices Manager:
Keep partners aligned with our tactical business strategy ensuring their support for the business roadmap and customer delight objectives
Work with partners to encourage partner’s participation in the business and his growth to ensure that fresh and innovative idea’s are first offered to the organization
Recommending appropriate revenue share levels for new services launched and identifying preferred partners to work with.
Working with internal customers:
Since these initiatives will always have a Nigeria wide angle, it will be imperative to ensure that all the departments/verticals are fully aligned to support the business.
Cross-functional teams would provide business requirements and other “Must do” to ensure that the business and the customer requirements are always met.
Desired Skills and Experience
Bachelor’s degree in relevant field.
Post-graduate qualification (e.g. CIM), an MBA would be an added advantage
Minimum of 8 years total experience with at least 4-5 years experience in a marketing/Sales position, with a focus on product development.
Minimum of 3 years management experience
Experience of Telecommunications Industry or FMCG marketing environment
Able to operate in a performance driven organization
Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
Excellent Data analysis and Excel skills
Share this job now with friends on your Facebook, Twitter, Linkedin……Latest, most current jobs in Nigeria 
No comments:
Post a Comment