Digital Media Specialist at Lagos Business School

Lagos Business School is a leading institution in Africa dedicated to creating and transmitting business and management knowledge relevant to emerging markets.

Located in Africa’s second largest city, Lagos, we deliver executive education at top and middle management levels, aiming to systematically improve the practice of management in the continent. Recognising that executive education is contextual, we pay attention to the needs of the business community we serve, ensuring our programmes are up-to-date and relevant. Our system of teaching with case studies also ensures that participants gain management knowledge and skills they can immediately apply to their work situations.

Yearly, our programmes attract over 3,000 participants from multinational and indigenous companies who attest to the expert teaching and the overall benefits derived from attending.

LBS is a member of the Association of African Business Schools (AABS), the Global Business School Network (GBSN) the Principles for Responsible Management Education (PRME) and AACSB International – The Association to Advance Collegiate Schools of Business. LBS is the graduate business school of Pan-Atlantic University (formerly Pan-African University).

LBS has been ranked every year since 2007 by the Financial Times of London among global providers of executive education.

Manage the institution's website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various unitsManage and resolve queries from content owners as requested by the relevant unitsMonitor the website for traffic and usage patterns, and provide data to improve effectiveness and meet communication goalsDevelop and manage online advertising campaigns for the institution to meet expected objectivesDevelop and implement a social media strategy to help the institution reach its goalsIdentify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goalsWork with others in the team to create and share content for driving engagement with key publics on social mediaMonitor social media and respond appropriately to threats and opportunitiesEducate new users to social media within the community, and drive a culture of social media excellenceDrive the content sourcing and publishing of the School’s quarterly newsletterDrive and supervise the production of visual and audio-visual content (photographs and videos) to ensure highest quality standards are achieved

KEY PERFORMANCE INDICATORS

Monthly increase in website traffic generally, and from outside Nigeria specificallySustained higher audience engagement on social mediaIncrease in the number of links to the website from international organisations' sitesIncrease in the volume of downloaded materials from the websiteIncrease in the volume of shared pages from the website

TECHNICAL/ GENERAL COMPETENCIES

In-depth knowledge and passion for social and digital mediaExcellent written and verbal communication skillsAbility to manage multiple projects and work under tight deadlinesExcellent interpersonal skills and ability to interact at all levels in the organisationCreative thinker able to set strategy to action and show resultsSelf-motivated with a zeal for continuous professional improvementKnowledge of PR and brand communicationKnowledge of Adobe Photoshop and other content management toolsGood working knowledge of Microsoft Office toolsKnowledge of SharePoint and HTML will be an added advantage

QUALIFICATIONS 

Bachelors’ degree in any related discipline.

EXPERIENCE

Minimum of 3years experience  in a similar role