General Description of Role
This role will be responsible for developing markets and increasing sales of our insurance products and services, in addition to coordinating operational activities within the branches and leading the branch sales team in retaining existing clients and developing new markets which would have positive impact on profit targets.
Reporting line
This is a senior staff position and the role reports to Commercial Business Development Manager.
Location: South-East, South-West, South-South, North and North Central
Performance Objectives:
1. Execution of the company’s business plan that outlines key initiatives and meeting established budgets associated with revenue growth, profitability and expense control
2. Maintaining and developing relationships with existing Clients and Brokers
3. Responsible for new channels - new brokers/agents to drive new business production, key account retention, new product roll out, and large account prospecting.
4. Developing and maintaining awareness of market behavior and competitive trends and respond accordingly.
5. Developing and maintaining thorough knowledge of company’s available services, lines of business, pricing structures and offering additional services as appropriate to existing customers in conjunction with assigned brokers/agents.
6. Regularly meeting with sales representatives for review of sales activities and results.
7. Staying abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
8. Marketing Intelligence gathering/brand promotion
9. Initiate marketing strategies and coordinate actions to influence the market
10. Open business development dialogues with strategic clients with the focus to build large strategic accounts
11. Maintaining relationships with appropriate regulatory bodies
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