Our client represents some of the world’s premier professional and consumer technology brands in Sub-Saharan Africa. At the core of their business is the Apple brand and products. They now have a vacancy for a Field Marketing Manager in Lagos, Nigeria
Primary Objective
Maximize sell out and growth in mass retail stores and to build, organise and manage a high performance field marketing team.
Key Responsibilities
• Supervision of in-store sales consultants at various reseller locations
• Assist the country manager in managing and supporting the resellers.
• Set store sell-out targets based on the overall Mass Retail quarterly targets and ensure the right product mix and stock holding is maintained
• Allocate sell-out targets as per clustering analysis and review quarterly.
• Monitor stock levels weekly and take remedial action as appropriate including liaising with Retail Operations and Store Managers of the relevant Accounts.
• Ensure field marketing team have all point of sale elements correctly positioned in store as per set guidelines
• Negotiate optimum positioning of point of sale material in each store to maximise sell-out
• High level intelligence reporting in terms of sales opportunities, what competitors are doing, interaction with sales people and interaction with customers
• Own the best location in store to ensure products are optimally displayed to maximize sales and customer experience
• Build, organise, manage and motivate high performance in store sales team to achieve objectives
• Ensure workshops and events are planned for relationship building and product training
• Spend 2 days in the field and 3 days in the office
• Attend to reseller enquiries, make offers, presentations, send prices and quotations, produce invoices for delivery etc.
• Monitor the supply chain side for resellers business.
Key Requirement
• A good degree in any discipline
• At least 2 years’ experience from an FMCG environment
• Proven track record of Field Sales, Territory Sales or Area Sales from a reputable FMCG company
• People management skills from an FMCG environment
• Strong negotiation experience,
• Strong sales experience
• Leadership skills
